Economic and Fiscal Impacts Study for Proposed Sports and Entertaiment Development in Conyers, Georgia

KB Advisory Group conducts economic impact analysis for a proposed sports and entertainment development in Conyers, Georgia

KB Advisory Group (KB) Scope

Conyers-Rockdale Economic Council and The Development Authority of Rockdale County engaged KB Advisory Group to conduct an economic impact analysis of the proposed Spooky Nook Sports Park sports and entertainment development in Conyers, Georgia.

The analysis quantifies the impacts of the planned construction, build-out, and future ongoing operations of the Sports Park facilities as well as the other key components of the project, including direct and indirect economic impacts, expressed in terms of earnings, jobs, and related variables.

Existing Conditions

The proposed Spooky Nook Sports Park was envisioned as a newly built multi-use recreational facility developed on approximately 60 acres in Conyers, Georgia. The facility was planned to consist of approximately 835,000 square feet of new indoor space to include athletic courts, conference space, a hotel, retail, and onsite parking.

The development was anticipated to be constructed on land owned by the City of Conyers within the International Horse Park or another site within Rockdale County.

The Findings

Results from the economic impact analysis quantified both the direct impacts from development and the indirect or induced impacts from the development on the local economy.

KB analysts found that the construction phase of the project will create local employment opportunities, including an estimated 637 new temporary jobs that will support another 918 jobs. Upon completion, the development will provide considerable benefits to the local economy and tax base, including 1,074 new permanent jobs, as well as over $3,500,000 in new property tax collections.

The project’s significant boost to public revenues through new annual property taxes, will benefit both Rockdale County and City of Conyers Governments as well as Rockdale County Schools.